CoolSculpting® is the “Band-Aid” of freezing fat – it’s the common household name. There’s a lot of misunderstanding and most clients start searching for a cool sculpting Dallas providers because they don’t realize that it’s actually the brand, not the name of the procedure.
But many items you commonly use – like Sharpies (aka permanent markers), Kleenex (aka tissue), Google (aka a search engine), and even zippers – were once unknown brand names. They’re now used to describe a brand in a product category. Just like CoolSculpting® is the brand to describe freezing fat, or non surgical body contouring using cold. Or like Chapstick describes lip balm, Crock-Pot describes slow cookers… need we continue? You get the point.
Now that we’ve cleared that up, keep in mind that CoolSculpting® is the branded name of a medical procedure called cryolipolysis – or using cold to kill fat. When you’re looking to use cold body sculpting, you’re essentially looking for the CoolSculpting® brand name and then looking for the best provider to deliver the treatment.
CoolSculpting® is FDA cleared in 9 different areas and got it’s first FDA clearance in 2009. The parent company who owns the brand name (Allergan) ALSO owns the exclusive patent for using cold to kill fat until 2029. So until further notice, CoolSculpting® is the safest and best way to target unwanted fat using cold sculpting without having to go under the knife.
Be mindful of professionals who don’t use the correct spelling, spacing, or registered mark on their marketing materials. Just like a Dr. Thunder is not by any means a Dr. Pepper, cool sculpting is not the same as CoolSculpting®. Those who promote cool sculpting either aren’t mindful of the brand integrity or they may not be offering an authentic, certified procedure or product.
Most clients start their journey by a google search for “cool sculpting provider near me” then look at the cost associated with treatment. They don’t realize that it’s a tool – a brand – a “logo” that they’re shopping for. And like we’ve said time and time again – the tool alone doesn’t qualify the business.
All hairdressers use scissors, not all haircuts are good. You’ll want to make sure that the practice you select to freeze away your fat is certified, well-versed, and able to deliver the best results possible. You also want to make sure that they’re following the guidelines to promote their brand (individually) as well as the CoolSculpting® brand.
We’re the Dallas CoolSculpting® Experts – and part of that title includes giving you the info you want (and need) to take the next step or understand if CoolSculpting® is right for you.
That’s why we offer free virtual consultations – where you can talk one on one with a CoolSculpting® Specialist in Dallas to see if it’s the right fit for you. Consultations are free and you can book online here– there’s no pressure and no judgement. We’d love to participate in your CoolSculpting® Dallas experience. Check out our CoolSculpting® Dallas reviews to see what other clients have to say – and when you’re ready to take the next step, schedule a virtual consultation with us. We can’t wait to meet you.