CoolSculpting is the brand name of a medical procedure more commonly referred to as cool sculpting. But the technical term for CoolSculpting is cryolipolysis. Sometimes, people even call it cryoshaping or cold body sculpting when they first hear about it. Brand identity is important – and CoolSculpting has trademarked (and owns the patent) for using cold to kill fat.
CoolSculpting is the “Band-Aid” of freezing fat – it’s the common household name. There’s a lot of misunderstanding, and most clients start searching for CoolSculpting providers because they don’t realize that it’s actually the brand, not the name of the procedure.
But many items you commonly use, like Sharpies (aka permanent markers), Kleenex (aka tissues), Google (aka a search engine), and even zippers, were once unknown brand names. They’re now used to describe a brand in a product category, just like CoolSculpting is the branded procedure of freezing fat, or non-surgical body contouring using cold. Or like Chapstick describes lip balm, Crock-Pot describes slow cookers… need we continue? You get the point.
THE DIFFERENCE BETWEEN COOLSCULPTING AND CRYOLIPOLYSIS
Now that we’ve cleared that up, keep in mind that CoolSculpting is the branded name of the medical procedure called cryolipolysis – or using cold to kill fat. When you’re looking to use cold body sculpting, you’re essentially looking for the CoolSculpting brand name and then looking for the best provider to deliver the treatment. They’re one and the same, CoolSculpting and cryolipolysis.
CoolSculpting is FDA cleared in 9 different areas. It’s the patented name for freezing fat – so be careful when choosing a provider that they’re advertising CoolSculpting. That’s the spelling, spacing, and approved terminology for cryolipolysis in the USA.
CoolSculpting got its first FDA clearance in 2009. The parent company who owns the brand name (Allergan) also owns the exclusive patent for cryolipolysis (or using cold to kill fat aka cryoshaping) until 2029. So until further notice, CoolSculpting (cryolipolysis) is the safest and best way to target unwanted fat using cold sculpting without having to go under the knife.
Be mindful of professionals who don’t use the correct spelling, spacing, or registered mark on their marketing materials. Just like Dr. Thunder is not by any means a Dr. Pepper, cool sculpting is not the same as CoolSculpting. Those who promote cool sculpting either aren’t mindful of the brand integrity or they may not be offering an authentic, certified procedure or product.
Most clients start their journey with a Google search for “cryoshaping near me” or “cool sculpting provider near me” or even “cool sculpting near me,” then look at the cost associated with treatment.
Most people don’t realize that CoolSculpting is a tool – a brand or a “logo” – that they’re shopping for. And like we’ve said time and time again – the tool alone doesn’t qualify the business.
All hairdressers use scissors, but not all haircuts are good.
You’ll want to make sure that the practice and professional you select to freeze away your fat are certified, well-versed, and able to deliver the best results possible. You also want to make sure that they’re following the guidelines to promote their brand (individually) as well as the CoolSculpting brand.
We’re the Dallas CoolSculpting Experts – and part of that title includes giving you the info you want (and need) to take the next step or understand if CoolSculpting is right for you.
That’s why we offer free virtual consultations – where you can talk one-on-one with a CoolSculpting Specialist in Dallas to see if it’s the right fit for you. Consultations are free, and there’s no pressure and no judgment. We’d love to participate in your CoolSculpting experience. Check out our CoolSculpting Dallas reviews to see what other clients have to say – and when you’re ready to take the next step, schedule a virtual consultation with us. We can’t wait to meet you.